Following a series of high-profile leaks, Audi has officially unveiled the Concept C. It’s a hardtop roadster that previews the brand’s new design philosophy as well as a possible production model based on the redesigned Porsche 718.
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Looking bold and minimalist, the concept embraces the spirit of the Auto Union Type C and features the all-new “Audi brand face.” The latter is a radical departure as features a rectangular grille with portrait orientation.
The grille is flanked by angular accents, which channel air into vertical curtains that have a design that mimics the central grille. They’re joined by slender four-element headlights, which are slated to become a design element that will “define Audi’s visual identity during both day and night.”
The eye-catching design continues further back as the concept has a rakish windscreen and streamlined bodywork. The latter features taut surfaces, sharp lines, and a pronounced shoulder line that runs the entire length of the car.
While the aerodynamic wheels and sporty side skirts draw attention, the retractable hard is the real star. Audi’s noted it’s the first ever used on an Audi and deliver the benefits of a convertible as well as the styling and security of a coupe.
The roof is broken up into two different sections and a rear hatch opens to reveal a storage space. The roof then slides backwards, before the hatch closes. It operates similar to the Porsche 911 Targa, which isn’t surprising as the two also share familiar design.
Out back, there’s a relatively plain rear end with a wide diffuser and four-element taillights. The model also eschews a rear window in favor of camera that is mounted in the top most ‘vent.’
Developing …
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