- Federal EV tax credits worth up to $7,500 will expire for new cars on September 30.
- Tesla is promoting the deadline with homepage banners and direct marketing emails.
- Ford adds free home charger and financing perks to boost sales ahead of the cutoff.
If you live in the US and want either a new or even a used electric vehicle, you have less than three months to buy one before things get much more expensive. Come October 1, the $7,500 credit for new EVs and the $4,000 credit for used EVs is set to expire. With President Trump’s One Big Beautiful Bill Act signed into law on July 4,automakers like Tesla and Ford are urging buyers to move quickly before the savings disappear.
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Although Tesla boss Elon Musk has previously thrown his support behind the removal of the credits, the carmaker appears eager to ramp up sales as much as it can. The company’s homepage has been updated with a huge banner stating, ‘$7,500 Federal Tax Credit Ending’, and adding that shoppers need to take delivery by September if they want the savings.
Read: Ford Swaps Employee Pricing For A Deal That Might Actually Save You More
In addition, Tesla started sending out emails, telling consumers to ‘order soon to get your $7,500.’ Currently, it’s possible to buy a brand new Tesla Model 3 Long Range Rear-Wheel Drive for $34,990 with the credit, but after the credit is removed, the price will increase to $42,490, unless Tesla starts to discount it from October. Additionally, it’s possible to buy a Model Y Long Range Rear-Wheel Drive for as little as $37,490 with the credit. Exclude the $7,500 saving, and the price is $44,990.
The Cybertruck is included in the incentive as well. The full $7,500 credit currently applies to both the Long Range and All-Wheel Drive versions, dropping their starting prices to $69,990 and $79,990.
Ford Offers Perks to Stay Competitive
Ford is also doing what it can to encourage sales. It has extended an offer for a complimentary home EV charger and installation from July 8 through to September 30. Last week, On top of that, Ford has rolled out a new “zero, zero, zero” financing deal: zero down payment, zero payments for the first 90 days, and zero percent interest for 48 months on select models.
“There’s never a better time to buy an EV than now,” said Stacey Ferreira, Ford’s head of US sales strategy, in a recent interview with Business Insider. “There are lots of incentives out on the marketplace, the tax credit is still there for the time being.”
With the tax credits set to expire, the push from automakers feels more urgent than generous. Are these final offers truly great deals, or just marketing wrapped in a deadline? If you’re considering an EV, now’s the time to weigh the savings against the pressure and decide if the timing works for you.
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